About
Pharmacist by training. Operator by choice.
I’m Dr. Mohamed Baydon: Head of E-commerce at Monest, founder of Muhra Store, OMCP and PMP. Based in Dammam, Saudi Arabia, working with stores across the Gulf, the UK and Egypt.
The story
From the pharmacy counter to running stores
I studied pharmacy at Tanta University, and years of pharmacy work taught me to run things by the numbers: stock, margins and what customers actually ask for.
My e-commerce work took me from a shoes company in Estonia to building and running my own stores: Muhra in Egypt and Monest in the UK. Along the way I built the tools I needed, from an order pipeline to competitor tracking, CRMs and automations.
Now I build the same systems for other store owners, and teach them to run them.
How I work
Four rules
Test first
I try everything on my own stores before I recommend it.
Real numbers
Every number I show you comes from real data.
You own it
The store, the data and the automations are yours.
Teach as I go
You’re never dependent on me.
Credentials
Certifications & languages
Arabic (native) and English (professional).
- OMCP (Online Marketing Certified Professional)
- PMP (Project Management Professional)
- Fundamentals of Digital Marketing, Google
- Digital Marketing Nanodegree, 11 practical projects
- Advertising on Facebook, and Advanced, LinkedIn Learning
- Building an Integrated Online Marketing Plan, LinkedIn Learning
- Web Programming Foundations, and Full Stack and Front End, LinkedIn Learning
- Marketing for Retail Pharmacies, Yotta Medical School
Let’s talk about your store
Book a Store Growth Audit. In 60 minutes we go through your store, ads, tracking and numbers, and you get a written report. The $249 is credited against any project or mentorship.

